Bachelor of Science in Business Administration Major in Marketing Management

Courses and DescriptionsLength and Nature of the ProgramGraduates Expected Career Paths

Courses and Descriptions

The Marketing Management program prepares the students to be responsive to the total environment by providing technical skills and competencies in the areas of marketing.

Theory is blended with practicum activities to give the students a broad and enriched base for career in marketing.

The objectives of the program are (1) Help the students to seek employment and entry level jobs or positions of responsibility as marketing manager, marketing executive or marketing director.(2) Guide the students in organizing or managing entrepreneurial activities if they decide to be self-employed. (3) Equip students with knowledge of the principles and concepts of marketing.(4) Prepare students to pursue a teaching career or graduate studies in business.

Length and Nature of the Program

NO. OF YEARS TO FINISH THE COURSE: 4 YEARS
LECTURE: 180 UNITS
LABORATORY: 2 UNITS
Required for course completion: Feasibility study and On-the-job Training. 

Graduates Expected Career Paths

Graduates of this course may be any of the following:

  • Management Trainee in Marketing
  • Marketing Assistant
  • Account Executive
  • Merchandiser
  • PR/Advertising Assistant
  • Customer Service Agent/Representative
  • Junior Sales Trainer
  • Entrepreneur
  • Project/Brand/Assistant
  • Order/Billing/Assistant