NU Baliwag Shines in Tourism and Hospitality Research Excellence 💛💙

National University Baliwag once again demonstrates its commitment to academic excellence as its School of Tourism and Hospitality Management (STHM) educators garnered top recognitions at the 10th Tourism and Hospitality Annual Research Convention (THARC) and the 11th Annual Tourism and Hospitality Student Research Conference (ATHSRC).

The prestigious events, facilitated by the Philippine Association of Researchers for Tourism and Hospitality and organized by Sangdangaw Productions, brought together researchers and educators from across the country to showcase innovative studies shaping the future of tourism and hospitality.

NU Baliwag proudly celebrates its STHM educators for their outstanding research achievements:

Best Research Presentation
Sustainability Messaging of Selected FOMO-Induced Travel Videos: Sentiment Analysis

• Ma. Crisanta Palomo
• Lloyd Jefferson Bautista
• Edward Jenner Cunanan
• Mark Chris M. Lapuz
• Bienvenido R. Manabat
• Mary Grace B. Sumugat

Best Research Paper
TESDA National Certificates, Skills Confidence, and Career Efficacy: A Partial Least Squares Structural Equation Modelling Analysis

• Emerson Cruz
• Ricky Boy Garcia
• Ma. Rowena Magcale
• Jean Ludette Salvador
• Marlon Salvadora
• Mark Chris M. Lapuz

Best Research Paper
Analyzing Digital Transformation of Farm Tourism using Social Constructionism: The Case of Philippine Future Farm

• Reynita Del Fonso
• Jaymee Ara Catchillar
• Mark Chris Lapuz
• Anna Ramirez Santiago
• April Homoroc

These accomplishments highlight NU Baliwag’s strong research culture and its dedication to advancing knowledge in tourism and hospitality. The institution continues to empower its educators through professional development, innovation, and research-driven initiatives aligned with the United Nations Sustainable Development Goals—particularly Quality Education (SDG 4) and Industry, Innovation, and Infrastructure (SDG 9).

With milestones like these, NU Baliwag STHM reaffirms its mission to cultivate globally competitive educators and contribute meaningfully to the industry. Together, the community moves forward—stronger, more innovative, and driven to achieve even greater success.

Congratulations once again to our exceptional educators! 🎉
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